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SXSW 2018

Drinking Data: Principles of Human Based Marketing

Whether it’s social media metrics, streaming numbers or web traffic, data is coming at you from every which way. It’s easy to get lost in this sea of rows and making decisions based on a deceptive set of numbers can be detrimental. This panel will help you take all the data you’ve accumulated over time and boil it down to what’s useful and what’s not. You already have everything you need, now you need to know what to focus on and how to use it.

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  1. How do I decode my data using common sense/the resources I already have?
  2. How do I demystify the data behind marketing campaigns?
  3. How do I create useful, foolproof frameworks to let data work for me?



Chris Calabrese, Manager, Corporate Marketing, The Orchard

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Making & Promoting Music
  • Level: Intermediate
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