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SXSW 2018

Using Magicians' Tricks To Develop VR AR Content

As the granddaughter of a magician, skeptic and Mensa member, I grew up intrigued by the magic behind magic. And I also grew up knowing that people have the power to produce magic, with the right knowledge and skills. With the help of a live magician, insights from secretive notes on magic, and my experience working in the VR AR industry over the past few years, this session will reveal the most relevant tricks to apply to content creation in VR and AR storytelling.

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  1. How do I capture and guide the visitor's attention in my VR AR experience, without breaking the illusion of presence?
  2. How do I make the greatest skeptics forget that they're in a contrived experience?
  3. How do I monetize my new magic skills, with VR and AR?



Laura Mingail, Director, Marketing & Promotion, Entertainment One

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: VR/AR
  • Level: Intermediate
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