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SXSW 2018

Trust in “The Media”: What Do News Consumers Want?

What people say they want from the news can be contradictory. They might say, for example, that they value “unbiased” news but also indicate that they trust Sean Hannity or Rachel Maddow above all else. Based on questionnaires and interviews, the Trusting News project takes apart the preferences and choices of news consumers, finds patterns in demographic and political differences, and creates strategies for how credible journalists can differentiate themselves from the rest of "the media."

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  1. What news brands do people trust and not trust most, and how do those answers correlate to their demographics and political leanings?
  2. How can journalists better understand news consumers and learn to speak their language in order to stand out from less credible "news"?
  3. How can conscientious news consumers do their part to encourage smarter consumption and sharing among their networks?



Joy Mayer, Researcher and journalist, https://joymayer.com/

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: News & Journalism
  • Level: Intermediate
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