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What’s in a Nudge? Behavior Change in Health

The behavior change techniques that are part of behavioral economics involve “nudging” people to make the “right” decision outside of their conscious awareness by taking advantage of their emotional processing and cognitive biases. How can such an approach be reconciled with the goal of meaningfully engaging people in their own health? Our expert panel talks about when behavioral economics can enhance patient engagement, and when other behavior change tactics are needed.

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Amy Bucher, Behavior Change Design Director, MadPow


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