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Designing Future Cars for the Passenger Economy

Automakers’ brands will live and die based on the unique, branded experiences they deliver inside the car cabin, making the battle for a piece of the passenger economy pie even more heated. The design of human machine interface (HMI) systems is critical to the development of these branded experiences, with an intuitive display of data at the heart of the solution. This enables more seamless, natural interaction between the driver and vehicle, and provides chauffeur-like technology.

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Jorah Huntington, Account Coordinator, Text100


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