VR for Good – Can "Cause-Based" VR Save Us?
Advances in technology and hardware have reinvigorated interest and experimentation in immersive video. And, in turn, have brought expensive, unremarkable and generally forgettable projects. In this panel, innovators of cause-based VR from education, medical, journalism and marketing fields will debate whether using VR to help others is the way forward.
Let’s stop making VR just for the sake of making VR, and find purpose for the immersive experiences we are creating. Let’s use VR for good.
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- What factors contribute to a project actually benefiting from being an immersive experience?
- What common themes are present in successful (and unsuccessful) VR/immersive video projects across industries?
- Will greater access to VR hardware raise or lower the bar for whether VR needs to be cause-based?
- Albert RIzzo, Director of Medical Virtual Reality & Research Professor, University of Southern California
- Kelly Andresen, SVP and Head of Branded Content, USA TODAY NETWORK
- Russell Shilling, Senior Innovation Fellow funded by the Chan Zuckerberg Initiative, Digital Promise
- Jason Sperling, SVP / Chief, Creative Development, RPA Advertising
Adam Levitt, VP / Digital Management Supervisor, RPA Advertising