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SXSW 2018

In Plain Sight-Tejano Music’s Fight for Visibility

This panel will examine the challenges Tejano music faces in terms of visibility and inclusion in various music media (even those specializing in Texas music) and the Austin music scene. While many other genres also struggle in the “Live Music Capital of the World,” they differ from Tejano in that they are not music forms born in Texas. Further discussion will include how the internet and social media has saved the genre from disappearing into obscurity and potential solutions.

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  1. What are the challenges Tejano music faces regarding media?
  2. What are the challenges Tejano music faces regarding venues and becoming a part of a famous live music scene like Austin’s?
  3. In what ways can Tejano music increase awareness and education to ensure its future?



Piper LeMoine, Rancho Alegre Radio

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry
  • Level: Advanced
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