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SXSW 2018

Dating Apps: Ruining Love Or Enabling Equality?

Online dating apps have allegedly 'ruined romance' by creating a 'hookup' culture. I want to examine why the emerging 'paradox of choice' in dating is seen as particularly detrimental to women. Is the premise that women want relationships, and men want sexual choice, inherently sexist? Using data from over 1 million profiles (provided by online dating company Zoosk) I will be exploring whether swiping right is in fact facilitating equality by disrupting traditional gender & relationship models.

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  1. Have dating apps facilitated women breaking traditional gender roles for courtship? Is 'hookup' culture a back or forwards step for equality?
  2. Is the ‘paradox of choice’ that dating apps offer reducing our ability to commit? Or are they just reflecting a social shift away from monogamy?
  3. What ‘trigger factors’ make your profile more attractive? Have shifting expectations of gender affected what is hot and what is not in user profiles?



Hayley Whittle, Founder, Hayley Quinn Ltd

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Health & Wellness
  • Level: Advanced
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