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SXSW 2018

Creating YouTube Content for Grown-Ups

Many people know YouTube as a place to watch viral and unboxing videos. But many don't know that YouTube is also the second largest search engine in the world, full of incredible educational content, and a fantastic platform for brands to make content that connects with their audience.

As YouTube attracts more and more grown-ups, meet some of the brands that are providing the content. This panel will go through the whys and hows of doing video that creates leads for your business.

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  1. How does YouTube work to generate leads for a business?
  2. What makes content YouTube-y versus the more traditional advertising model of content?
  3. How do you grow your channel on YouTube when your audience doesn't have time to watch videos all day long?



Tara Hunt, President, Truly Social Inc

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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