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SXSW 2018

Building Your Online Musical Persona

The game has changed. Technology has evolved and new artists now have access to online resources to use to their advantage. In properly developing one's audience and brand, and producing the necessary content to curate these, an artist can go from relative unknown to big star overnight. A solid online presence will create a lasting impression, therefore we will discuss techniques to cultivate your target audience, build your brand as a new artist and produce engaging content via social media.

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  1. Who is your target audience and how do you choose to engage them?
  2. How will you define and create your brand as a musician?
  3. What content will you produce and how is that content furthering your musical persona and drawing in your target audience?



Ben Rossman, Founder and CEO, M&B Booking

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Making & Promoting Music
  • Track 2
  • Level: Beginner
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