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SXSW 2018

VIU/Globosat: Don’t Call Me TV

Are TV channels dead? Has YouTube become TV? Do younger people relate to the show or the platform? Is digital talent migrating to TV and TV talent to digital? The challenges of broadcasters who no longer are limited to the universe of linear pay-TV. Globosat created VIU, which functions as a digital accelerator in the process of extending, adapting and creating original content for various platforms. What should we expect? Lots of cases, numbers, influencers, brands and, most of all, audience.

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Vanessa Oliveira, Dir Digital Project, VIU / Globosat

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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