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SXSW 2018

VIU/Globosat: Don’t Call Me TV

Are TV channels dead? Has YouTube become TV? Do younger people relate to the show or the platform? Is digital talent migrating to TV and TV talent to digital? The challenges of broadcasters who no longer are limited to the universe of linear pay-TV. Globosat created VIU, which functions as a digital accelerator in the process of extending, adapting and creating original content for various platforms. What should we expect? Lots of cases, numbers, influencers, brands and, most of all, audience.

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Takeaways

  1. How do you leverage a reputation built on TV to attract audiences and sponsors with a digital language?
  2. Does native digital talent work on TV? Does native TV talent work on digital?
  3. Does digital content cannibalize TV audience?

Speakers

Organizer

Vanessa Oliveira, Dir Digital Project, VIU / Globosat

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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