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SXSW 2018

1st-Person Storytelling: Why Authenticity Matters

New technology has allowed anyone to create content–from bedroom YouTubers, to Instagram influencers, to bloggers. Recently, first-person content has become increasingly popular, often considered more valuable than "professionally made" content. Audiences are now obsessed with realness and transparency. This panel of experts will discuss the rising interest in first-person storytelling, exploring the importance of authenticity and how all facets of the industry can capitalize on this trend.

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Additional Supporting Materials


  1. Why are audiences increasingly interested in authentic, first-person content?
  2. How can I best create authentic, first-person content?
  3. What tools/mediums are best suited to telling my personal story?


  • Anjelika Temple, Chief Creative Officer, Brit + Co
  • Craig Mullaney, Strategic Partner Development Manager for Business Influencers, Facebook
  • Amina Mucciolo, Founder, Studio Mucci
  • Kerry Flynn, Business Reporter, Mashable


Ashley Hopkins, Head of PR + Communications, Brit+Co

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Experiential Storytelling
  • Level: Intermediate
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