1st-Person Storytelling: Why Authenticity Matters
New technology has allowed anyone to create content–from bedroom YouTubers, to Instagram influencers, to bloggers. Recently, first-person content has become increasingly popular, often considered more valuable than "professionally made" content. Audiences are now obsessed with realness and transparency. This panel of experts will discuss the rising interest in first-person storytelling, exploring the importance of authenticity and how all facets of the industry can capitalize on this trend.
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Additional Supporting Materials
- Why are audiences increasingly interested in authentic, first-person content?
- How can I best create authentic, first-person content?
- What tools/mediums are best suited to telling my personal story?
Ashley Hopkins, Head of PR + Communications, Brit+Co