AI in Advertising: Monitoring The Machines
Advertising is an industry that is rightly fixated on human behaviour.
With AI now at a tech inflection point, the data we collect can be turned into insight that results in understanding consumers on such an intimate level that it may know us better than we know ourselves.
This creates plenty of ethical issues to consider, and this talk aims to highlight and address an approach to AI in advertising in a positive and future-focussed way.
Where is the line? How do we avoid crossing it?
Additional Supporting Materials
- Ringo Moss, Strategy Director, McCann Worldwide
Ringo Moss, Strategy Dir, McCann Worldgroup
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