SXSW 2018

Unlocking Engagement: Tech That Fuels Experience


Event technology can be overwhelming but using technology for technology's sake can be detrimental to your brand experience. This panel uncovers the key to attendee engagement by gathering 4 of the best minds in the business to discuss the potentials and drawbacks of emerging event technology.

Additional Supporting Materials


  1. Technology is cool, but will I be able to use it to measure event ROI and gain insight into my attendee's journey, dwell time, andcontent preferences?
  2. AR, VR, bluetooth, haptics: how do I select the right tech without overloading the experience yet still engaging my customer/attendee?
  3. If I adopt these technologies how will my customers react; what value will they receive?



Lindsay Nie, Head of Creative Technology, Cramer

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate

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