SXSW 2018
Unlocking Engagement: Tech That Fuels Experience
Description:
Event technology can be overwhelming but using technology for technology's sake can be detrimental to your brand experience. This panel uncovers the key to attendee engagement by gathering 4 of the best minds in the business to discuss the potentials and drawbacks of emerging event technology.
Additional Supporting Materials
Takeaways
- Technology is cool, but will I be able to use it to measure event ROI and gain insight into my attendee's journey, dwell time, andcontent preferences?
- AR, VR, bluetooth, haptics: how do I select the right tech without overloading the experience yet still engaging my customer/attendee?
- If I adopt these technologies how will my customers react; what value will they receive?
Speakers
- Lindsay Nie, Head of Creative Technology, Cramer
- Anthony Palermo, CEO, Connect & Go
- Lisa Carrel, CSO, Proxfinity
- Robin Alter, VP Strategic Partnerships, Ultrahaptics
Organizer
Lindsay Nie, Head of Creative Technology, Cramer
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