SXSW 2018

Unlocking Engagement: Tech That Fuels Experience

Description:

Event technology can be overwhelming but using technology for technology's sake can be detrimental to your brand experience. This panel uncovers the key to attendee engagement by gathering 4 of the best minds in the business to discuss the potentials and drawbacks of emerging event technology.

Additional Supporting Materials

http://cramer.com/downloads/event-technology-landscape-2017/

Takeaways

  1. Technology is cool, but will I be able to use it to measure event ROI and gain insight into my attendee's journey, dwell time, andcontent preferences?
  2. AR, VR, bluetooth, haptics: how do I select the right tech without overloading the experience yet still engaging my customer/attendee?
  3. If I adopt these technologies how will my customers react; what value will they receive?

Speakers

Organizer

Lindsay Nie, Head of Creative Technology, Cramer

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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