SXSW 2018
Unlocking Engagement: Tech That Fuels Experience
Event technology can be overwhelming but using technology for technology's sake can be detrimental to your brand experience. This panel uncovers the key to attendee engagement by gathering 4 of the best minds in the business to discuss the potentials and drawbacks of emerging event technology.
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Takeaways
- Technology is cool, but will I be able to use it to measure event ROI and gain insight into my attendee's journey, dwell time, andcontent preferences?
- AR, VR, bluetooth, haptics: how do I select the right tech without overloading the experience yet still engaging my customer/attendee?
- If I adopt these technologies how will my customers react; what value will they receive?
Speakers
- Lindsay Nie, Head of Creative Technology, Cramer
- Anthony Palermo, CEO, Connect & Go
- Lisa Carrel, CSO, Proxfinity
- Robin Alter, VP Strategic Partnerships, Ultrahaptics
Organizer
Lindsay Nie, Head of Creative Technology, Cramer
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