SXSW 2018

RompHims and Boyfriend Jeans: Ungendering Fashion

Fashion that challenges conventional gender norms has become increasingly mainstream. However, the fashion industry often undermines social gains associated with this shift by using gendered language and images to market clothing. Language such as the RompHim, boyfriend jeans, man buns, and mewelry perpetuate gender stereotypes and have a devastating impact on gender equity and attitudes towards LGBTQ communities. This session will focus on how the industry can truly ungender fashion.

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  1. What would it look like for the fashion industry to truly dismantle gender clothing categories?
  2. Would the fashion industry profit from dismantling gendered clothing categories, and, if so, would there be corresponding positive social change?
  3. What concrete steps can the fashion industry take to ungender fashion?



Anita Dolce Vita, Owner/Creative Dir, dapperQ

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Style
  • Track 2
  • Level: Advanced
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