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SXSW 2018

Trust in an Age of Digital Transformation

Brands have suffered from an erosion of trust and transparency. People no longer trust brands; what they do trust, is their peers. As strategic partners in communications, agencies have deep insights into how to effectively communicate with key constituents and build trust using a brand’s own digital native, mobile-enabled workforce. Explore key insights from global leaders at the helm of the digital transformation.

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Takeaways

  1. What opportunities exist in harnessing your hyper-mobile workforce to build and deepen trust with key audiences?
  2. How can internal and external communication teams partner with executive, partners, and marketing teams to execute a seamless digital transformation?
  3. How can you empower your workforce and make them informed, engaged, and productive brand advocates?

Speakers

  • Robyn Hannah, Senior Director, Global Communications , Dynamic Signal
  • Bob Pearson, Vice Chairman & Chief Innovation Officer, W2O Group
  • David Armano, Global Strategy Director, Edelman
  • Jim Larrison, Co-Founder and GM, Dynamic Signal

Organizer

Robyn Hannah, Sr Dir, Global Communications, Dynamic Signal

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Workplace
  • Level: Intermediate
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