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SXSW 2018

Entrepreneurship: Is It Worth It IRL?

“If you build it, they will come.” Even 30 years later, this famous line rings true -- and hopeful entrepreneurs adopted it as a mantra, launching companies by the millions. More than 6.6M businesses began in 2016 alone with no signs of slowdown. For many, entrepreneurship is the Holy Grail -- but is it all it’s cracked up to be? The brains behind brands Packed Party and FlashTats will share the realities of entrepreneurship, and how to survive that dreaded first year of business...then thrive.

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  1. What's the reality of entrepreneurship, and how do you decide if it's the right path for you?
  2. Today's retail landscape is brutal. What are the dos and don'ts to help your business surpass the competition?
  3. How has your gender eased or increased the challenges you've faced while building your business?



Rachael Genson, PR Mgr, Bigcommerce

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Startup & Tech Sectors
  • Track 2
  • Level: Intermediate
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