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SXSW 2018

Google Analytics, It's On My Website Now What.

Everyone with a website have most likely heard that they should have Google Analytics installed on it. This is a pretty standard suggestion but why? Too often I come across a business that has a website with Google analytics that, while they have it installed, have no idea what it's for beyond how many visitors are going to their website. This workshop will focus on Google Analytics tips, tricks and uses beyond how many people visited a website.

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Takeaways

  1. What is Google Analytics
  2. How does Google Analytics work
  3. What can you do with Google Analytics

Speakers

Organizer

Joshua Silverbauer, CEO, Grue & Bleen

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Brands & Marketing
  • Track 2
  • Level: Beginner
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