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SXSW 2018

Futureproof Content Marketing

Don't get left behind when it comes to content marketing. All organizations require content at the top of the funnel that creates awareness and invites engagement. That content facilitates trust and provides true value to users.

In this session, we'll discuss why it provides such a high ROI and how to use it successfully. We'll start from the early history of content marketing, dive into recent case studies, and come away with content marketing strategies to implement immediately.

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  1. How do I know what content my audience will find interesting?
  2. How can I identify the most effective channels for my content?
  3. Can I gain trust and build a reputation through marketing?


  • Ben Travis, Marketing Manager, Viget


Ben Travis, Mktg Mgr, Viget Labs

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Beginner
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