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SXSW 2018

Want You to Want Me: Uncovering Consumer Addiction

Brand addiction is from the wanting habits we develop over time. Our decision-making prioritizes a want over a like. When a brand nurtures a wanting habit through technology, consumers begin to develop a craving, expecting the brand to provide a short-term satisfaction.

In this session, Senior Strategist Alicia Park will discuss the behavioral addictions that all consumers are guilty of. This talk will also provide the key principles that lead to our wanting habits.

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  1. What makes consumers want a behavior or interaction with a brand? How does automated notifications play a role in consumer addictions?
  2. Which brands have successfully developed brand commerce and through what technology did they use? What are their tactics?
  3. What are the key principles of a wanting habit, a compulsive addiction?


  • Alicia Park, Senior Strategist, Isobar


Alicia Park, Sr Strategist, Ms.

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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