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SXSW 2018

Making Technology in Exciting 2nd League Country

I'd like to share my point of view, my learnings and experience leading a brazilian communication company, in a really interesting, creative and emerging country. We incubate and found five new startups in the last three years, rolling these business in an unstable economy with a lot of and amazing different cultures and behaviors around the country.

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  1. What do you need to know before invest in a "second league" country, it means invest in an emerging economy business?
  2. How can you achieve success, creating and adapting technology in projects for a different behaviors and markets?
  3. What do you need to learn and understand, about different cultures and consumer behaviors to build and work in efficient and profit projects?



Alessandro Guidini, CEO, Urban Summer

Meta Information:

  • Event: SXSW
  • Format: Mentor Session
  • Track: Startup & Tech Sectors
  • Track 2
  • Level: Advanced
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