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SXSW 2017

Using Data to Discover the Next Big Thing

Identifying the next big hit used to be based on the taste and intuition of a select few – but no longer. Ticketmaster will lead a panel of music, media and tech industry insiders to showcase emerging artist programs and how they are using data to predict the next big thing. We will cover many different programs in the market now, the benefits they provide, and the trajectory of artists they feature. The panel will delve into key metrics analyzed by programs like Ones to Watch and Spotify Emerge, giving artists, their teams, and fans insight into what it takes to be identified as a promising new act, and how these programs can help them accomplish their goals.

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  1. What are the different emerging artist programs in the market and how do artists benefit?
  2. What KPIs do talent scouts and emerging artist programs use to select artists?
  3. How can artists gauge their traction and what metrics should they monitor when tracking their success?



Christina Peterson Gibbons, Dir Mktg & Communications, Ticketmaster

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