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SXSW 2017

Dyslexic Design Thinking

For this session, we'll talk about how we've leveraged one Creative Director's dyslexia to approach and solve problems in new ways. We've worked together to be able to not only look at a problem, but look through it, around it, above it and below it to unlock the best possible solution to the design problem.

In this 2 person session, a Creative Director and his Creative Strategist "translator" walk through how others might be able to harness this hyper-ability and learn to solve unique design problems in new and innovative ways.

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  1. How can a dyslexic designer see the problem differently?
  2. What can we learn from looking at more sides of a design problem?
  3. How can non-dyslexic minds use this approach in their problem solving?



April Durrett, Creative Strategist, Gershoni Creative

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