SXSW 2017

The Culture Code


Learn why corporate culture is more important than ever before and how you can effectively lead your business through cultural transitions. Together, we'll explore modalities in organizational change rooted in traditional
brand strategy. Using Silicon Valley start-ups as a lens, we'll discuss actionable methodologies for both implementing and measuring culture change. We'll strategize as a group about how you can begin to put your ideas into action. What you will take away from this talk: a framework for effecting real change throughout your organization that will prepare you to kick off your culture change imperative on Monday.

Related Media

Additional Supporting Materials


  1. What's the business definition of culture, and why is it important?
  2. How do I leverage my workplace culture as a competitive advantage?
  3. How do I evaluate, manage, improve, and evolve my company culture?



Lindsay Wolff Logsdon, Founder, Culture Lab X

Meta Information:

  • Tags: workplace culture
  • Event: SXSW
  • Format: Workshop
  • Track: Workplace
  • Track 2
  • Level: Beginner

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