Privacy in an Era of Shopper-Aware Machines
Retailers and brands are adopting new technologies to better compete with e-commerce. From responsive signage, to beacons and sensors, store environments are becoming embedded with shopper-aware technologies in response to customers demands for easier, more fun, and more engaging shopping experiences. But if these devices are aware of -and responding to- shoppers, does that create new privacy concerns? In this survey of emerging technologies, Rebecca Davis, Dir of Privacy for Wal-Mart, Elizabeth Rogers, former Chief Privacy Officer of Texas, and Michael Garel, CEO of eyeQ, provider of shopper-aware personalization systems, discuss the privacy implications for shoppers, brands and retailers.
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- What new technologies are physical stores adopting?
- What kinds of personal information are retailers and brands collecting?
- What privacy protections are in place for shoppers today, and is the law keeping up with the pace of innovation?
Michael Garel, CEO, eyeQ Inc