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SXSW 2017

How New Media Is Redefining The Meaning of Luxury

The millennial generation is continuing to shape and inform the future of all industries, but how will they view and embrace luxury in an ever unpredictable social, political, and economic climate? Is modern luxury Alessandro Michele’s departure from the roots of Gucci OR is it Yael Aflalo’s environmentally conscious brand Reformation which provides high fashion for all...or both? From brand engagement, loyalty, and consumption to how millennial consumers measure products against life priorities, Christene Barberich of Refinery29 will explore and discuss how Refinery29 is a vital bridge to understanding the new paradigm of luxury & how a new generation of users & brand leaders define it.

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Takeaways

  1. What does new luxury mean?
  2. How do millennials view the luxury market?
  3. How do millennials measure products against life priorities?

Speakers

  • Jonathan Cheung, Levi's
  • Maxine Bedat, Zady
  • Christene Barberich, Global Editor in Chief, Refinery29

Organizer

Christene Barberich, Global Editor in Chief, Refinery29

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