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SXSW 2017

Microcast: The Future of Fan Engagement

Too many people measure success by views and retweets, but what if you took a different approach and delivered your content to your just your most passionate audience, however small? Kevin Kelly says you need only 1,000 True Fans to be successful, so what if your strategy was less about ‘broadcast' and more about ‘microcast' to tap into your niche audience to effect change?

This session will outline a step-by-step approach to real ROI for brands and causes, and discuss actionable ways of making a powerful impact even with shrinking budgets and ever-changing algorithms. By thinking about the ‘small game’ you can truly set yourself apart on the path to true audience engagement.

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  1. What are the best ways to reach my audience in a world filled with so much media noise?
  2. How can I use content to create an army of advocates for my brand or cause?
  3. I have a small budget but a huge mission. What should I do?



Liv Faris, Chief Content Officer, C+C

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