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SXSW 2017

The Never-Ending Search For The Perfect Formula

The world is obsessed with formulas: The innovation formula. The foolproof recipe. The secret, step-by-step checklist for success. But more often than not, formulas need an extra something to really make it work – and what that extra ingredient is can be hard to pin down. This panel brings together a variety of people who work with “formulas” to discuss what is that x-factor that truly makes their product — whether it’s a new pop song or the next Cronut — successful.

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  1. How do "formulas" play into your field of work? What, do you think, is the perfect formula for a successful product?
  2. Do you think those formulas work? Why or why not?
  3. A truly innovative idea needs something extra, beyond hitting the right notes. How do you push yourself to think creatively, beyond the formula?



Jessica Chou, Editor, Digital Innovation, Refinery29

Meta Information:

  • Tags: food, fashion, music
  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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