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SXSW 2017

The Never-Ending Search For The Perfect Formula

The world is obsessed with formulas: The innovation formula. The foolproof recipe. The secret, step-by-step checklist for success. But more often than not, formulas need an extra something to really make it work – and what that extra ingredient is can be hard to pin down. This panel brings together a variety of people who work with “formulas” to discuss what is that x-factor that truly makes their product — whether it’s a new pop song or the next Cronut — successful.

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Takeaways

  1. How do "formulas" play into your field of work? What, do you think, is the perfect formula for a successful product?
  2. Do you think those formulas work? Why or why not?
  3. A truly innovative idea needs something extra, beyond hitting the right notes. How do you push yourself to think creatively, beyond the formula?

Speakers

Organizer

Jessica Chou, Editor, Digital Innovation, Refinery29

Meta Information:

  • Tags: food, fashion, music
  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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