SXSW 2017

A Secret Teachers Know: Visuals Aren’t Everything

How can it be that when the most buzzed about companies & platforms relate to visuals, over 3B photos are shared daily, and 71% of marketers use visual content (according to Hubspot), that only 7% of marketers feel that visuals are successful in meeting their goals?

The world isn’t made up of just visual learners. 35% of us are experiential or audio-first learners. So, 35% of the time, the effort isn’t resonating.

Firsthand from a strategist & Visual Literacy professor, you’ll learn how catering to learning styles can create optimal impact. We’ll explore case studies, best practices, and stories of the classroom while building a framework of when why, & how to appeal to the styles.

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  1. Visual media is on a rise for a reason. Why are audio & experiential based mediums falling behind?
  2. How can utilizing auditory and kinesthetic principles enhance my visual efforts or visual-based product?
  3. What are the indicators of different learning styles and how can success be measured?



Jenessa Carder, Assoc Communications Strategy Dir, Isobar

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