SXSW 2017
A Secret Teachers Know: Visuals Aren’t Everything
How can it be that when the most buzzed about companies & platforms relate to visuals, over 3B photos are shared daily, and 71% of marketers use visual content (according to Hubspot), that only 7% of marketers feel that visuals are successful in meeting their goals?
The world isn’t made up of just visual learners. 35% of us are experiential or audio-first learners. So, 35% of the time, the effort isn’t resonating.
Firsthand from a strategist & Visual Literacy professor, you’ll learn how catering to learning styles can create optimal impact. We’ll explore case studies, best practices, and stories of the classroom while building a framework of when why, & how to appeal to the styles.
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Takeaways
- Visual media is on a rise for a reason. Why are audio & experiential based mediums falling behind?
- How can utilizing auditory and kinesthetic principles enhance my visual efforts or visual-based product?
- What are the indicators of different learning styles and how can success be measured?
Speakers
- Jenessa Carder, Isobar
Organizer
Jenessa Carder, Assoc Communications Strategy Dir, Isobar
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