Disrupting The Wedding Industry
What does it take to disrupt an industry that hasn't changed in centuries? Apparently just a city girl with a wild idea, random craigslist post and ability to capitalize on a viral news story turning it into a major brand and household name overnight. Meet the startup siblings Jen and Jason Glantz who decided to drop everything and spend a week together thinking of a master plan to take the NYC professional bridesmaid Craigslist post that went viral globally on 500+ media outlets and turn it into a successful business. Learn how they paired their diverse backgrounds in Public Relations, Marketing and Digital to take a social experiment from nothing to something over the course of two years.
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Additional Supporting Materials
- How do you capitalize on and ride the wave when your idea or project goes viral?
- What does it take to bootstrap your business idea and launch an MVP fast and furiously?
- How do you listen to your customers and know when to pivot or evolve your business?
Jay Glantz, CXO, Bridesmaid for Hire