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SXSW 2017

Craigslist Ad to CEO:How to Break Into an Industry

Media trailblazer Jen Glantz, founder of Bridesmaid for Hire, a business started from a Craigslist ad that went viral in 2014, will present on how to break into an industry with alternative strategy. Jen Glantz will share ground-breaking research on

The session will include a 10-step strategy of how to use alternative marketing and a self-executed public relations strategy to break into an industry that you've never worked in before.

Jen Glantz will also share the secrets behind how she launched her business after she made a Craigslist Ad go Viral and she'll read excerpts from her new book, "Always a Bridesmaid (For Hire)", published by Simon and Schuster in February 2017.

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  1. How do you take a business idea and use alternative marketing and PR to get it off the ground?
  2. Can you become a CEO of a business in an industry you've never worked in before?
  3. What do you need to know before launching a business in an industry you've never worked in before?



JEN GLANTZ, Founder, Bridesmaid for Hire

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