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SXSW 2017

You Had to Be There: The Power of Live Experiences

A well-lived life isn’t about what you buy/own, it’s about the experiences you have. It's that search for connection and experience that brings people together at SXSW and thousands of other events every year, and creating "you had to be there" moments that build emotional bonds for our clients is what we do.
Bring your experiential marketing challenges and join three of the top minds from the world’s largest experiential marketing agency for an interactive session where examples will be shared and ideas explored.

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  1. What strategy and brainstorming techniques are most effective in building unforgettable moments that create brand affinity?
  2. What are some of the most effective technologies to create personalized and shareable experiences?
  3. What recommendations do you have for small business/start ups?


Erica Wiggins, Mktg Mgr, George P Johnson

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