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SXSW 2017

Let’s Take This Outside: Doing Research in Context

Many product teams understand the importance of listening to their customers. But often, this gets relegated to remote or lab-based interviews, creating distance between the team and the world they’re designing within.

The way people interact with technology is becoming increasingly contextual. Experiencing that context in a tactile way can improve comprehension, facilitate empathy, and inspire better design.

In this half-day workshop, we’ll take to the streets of Austin to gain first-hand experience of what it takes to put together an immersion session that guides participants towards a better understanding of the people AND the context they’re designing for.

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  1. What’s the value of conducting immersive research, and how can I communicate this to others in a way that makes them want to get involved?
  2. How do I go about planning immersive research, and incorporating it into the design process?
  3. When conducting immersive research, what methods can we use to facilitate empathy, uncover unmet needs, understand context, and inspire design?



Steph Rymer, Experience Designer, Moment

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