Let’s Take This Outside: Doing Research in Context
Many product teams understand the importance of listening to their customers. But often, this gets relegated to remote or lab-based interviews, creating distance between the team and the world they’re designing within.
The way people interact with technology is becoming increasingly contextual. Experiencing that context in a tactile way can improve comprehension, facilitate empathy, and inspire better design.
In this half-day workshop, we’ll take to the streets of Austin to gain first-hand experience of what it takes to put together an immersion session that guides participants towards a better understanding of the people AND the context they’re designing for.
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Additional Supporting Materials
- What’s the value of conducting immersive research, and how can I communicate this to others in a way that makes them want to get involved?
- How do I go about planning immersive research, and incorporating it into the design process?
- When conducting immersive research, what methods can we use to facilitate empathy, uncover unmet needs, understand context, and inspire design?
Steph Rymer, Experience Designer, Moment