Optimizing 360 Photos for Marketing Your Brand
Now that Facebook natively displays immersive 360° photos, you can use 360 photography to promote your product, service, and/or brand. However, just publishing raw images is already behind the curve. In this presentation I will teach you how to embrace this technology and harness its reach. You will learn how to inject your brand, call outs, data visualizations and graphic elements to make your 360 photos a full experience for your audience. This presentation will also cover how to optimize a 360 image file, adjust the metadata, demonstrate different editing tools, and help your brand take its marketing to the next level.
Additional Supporting Materials
- Randy Krum, Infonewt
J Lawrence Romley, Sr Dir Social Media Strategy, Anyone Collective
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