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SXSW 2017

Optimizing 360 Photos for Marketing Your Brand

Now that Facebook natively displays immersive 360° photos, you can use 360 photography to promote your product, service, and/or brand. However, just publishing raw images is already behind the curve. In this presentation I will teach you how to embrace this technology and harness its reach. You will learn how to inject your brand, call outs, data visualizations and graphic elements to make your 360 photos a full experience for your audience. This presentation will also cover how to optimize a 360 image file, adjust the metadata, demonstrate different editing tools, and help your brand take its marketing to the next level.

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Takeaways

  1. Why is 360 important for marketing your brand?
  2. What tools does your brand need to edit and create engaging 360?
  3. How do I best publish 360 photos online?

Speakers

Organizer

J Lawrence Romley, Sr Dir Social Media Strategy, Anyone Collective

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