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SXSW 2017

The Power of Data to Personalize Brand Experiences

Imagine a world where real behavioral intelligence informs personalized marketing campaigns. Where data feeds the creative process to unlock experiences that touch hearts and create brand ambassadors. The technology is available, BUT largely stand alone. In this session we’ll explore new tools that provide the connective tissue between technologies to enable streamlined utilization of marketing data. Join the revolution away from click metrics and toward true human insights.

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  1. How do you get marketing data out of silos and working together to create complete and actionable customer profiles?
  2. How do live events complete the circle in the marketing journey, and is the data you’re collecting properly aligned with your business objectives?
  3. How can you leverage your event spend by integrating with CRM and marketing automation platforms?



Scott Kellner, VP, Mktg & Partnerships, George P Johnson

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