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SXSW 2017

A/B Testing Megapanel: Uber, Etsy, and Intuit

How do you scale A/B testing? Beyond marketing and aesthetic decisions, A/B testing has the potential to help companies determine successful in-product features, assess algorithms, and ultimately scale artificial intelligence technology.

This megapanel of the Internet leaders in transportation, entertainment, and financial management will cover A/B testing at scale. While technical solutions are a huge part of the big data puzzle, companies must also consider company culture when attempting to evolve toward a data-driven mindset.

The panelists will share how they drive A/B testing to unlock information needed to improve conversion, deepen engagement, and maximize retention of users.

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Takeaways

  1. How can developers overcome obstacles and challenges to build an in house A/B testing platform?
  2. What is the role of A/B testing in delivering personalization and artificial intelligence offerings?
  3. How do companies break down cultural barriers and advance data driven innovation across their products?

Speakers

Organizer

Olivia Mannix, Acct Exec, Intuit

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