A/B Testing Megapanel: Uber, Etsy, and Intuit
How do you scale A/B testing? Beyond marketing and aesthetic decisions, A/B testing has the potential to help companies determine successful in-product features, assess algorithms, and ultimately scale artificial intelligence technology.
This megapanel of the Internet leaders in transportation, entertainment, and financial management will cover A/B testing at scale. While technical solutions are a huge part of the big data puzzle, companies must also consider company culture when attempting to evolve toward a data-driven mindset.
The panelists will share how they drive A/B testing to unlock information needed to improve conversion, deepen engagement, and maximize retention of users.
Share this idea
Additional Supporting Materials
- How can developers overcome obstacles and challenges to build an in house A/B testing platform?
- What is the role of A/B testing in delivering personalization and artificial intelligence offerings?
- How do companies break down cultural barriers and advance data driven innovation across their products?
Olivia Mannix, Acct Exec, Intuit