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SXSW 2017

A/B Testing Megapanel: Uber, Etsy, and Intuit

How do you scale A/B testing? Beyond marketing and aesthetic decisions, A/B testing has the potential to help companies determine successful in-product features, assess algorithms, and ultimately scale artificial intelligence technology.

This megapanel of the Internet leaders in transportation, entertainment, and financial management will cover A/B testing at scale. While technical solutions are a huge part of the big data puzzle, companies must also consider company culture when attempting to evolve toward a data-driven mindset.

The panelists will share how they drive A/B testing to unlock information needed to improve conversion, deepen engagement, and maximize retention of users.

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  1. How can developers overcome obstacles and challenges to build an in house A/B testing platform?
  2. What is the role of A/B testing in delivering personalization and artificial intelligence offerings?
  3. How do companies break down cultural barriers and advance data driven innovation across their products?



Olivia Mannix, Acct Exec, Intuit

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