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SXSW 2017

State Of The Digital Nation 2017

Over the last few years the digital Industry has experienced seismic shifts as well as a sweeping wave of consolidation. So let’s take a look at the state of the digital nation and why, for the bold, great opportunity lies ahead. We will cover the industry through four perspectives: Industry, Agency, New, and Future and look at the evolution of the agency model.

The session is based on a popular thought piece, 'State of The Digital Nation' featured on the Marvel App blog, well-received by industry leaders and practitioners alike. The session promises an irreverent, honest, no holds barred take on the industry so many of us call home as well as a glimpse into our possible future.

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  1. What is the current state of the digital industry at a macro and agency level?
  2. Who are the innovators illustrating some of the evolutionary path for the industry?
  3. What is the blueprint for a next generation agency model... the digital product studio?



Jules Ehrhardt, Co-owner, Ustwo

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