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SXSW 2017

Courageous Creativity: A Brand Rooted in Dreaming

Some people are just born with it in their blood - creativity. But how do you sustain a childlike wonder and exuberant creativity as you grow a multi-million dollar, global business? Executive creative director and co-founder of Refinery29, Piera Gelardi, has turned her fantasy dreamworld into a reality with the media powerhouse, while holding onto the passion, purpose and optimism that inspired the launch 11 years ago. Based on her op-ed “10 Secrets For A More Creative Life,” Piera will share her experience and approach - and how to translate that into a thriving, soulful company.

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Takeaways

  1. Can you be an executive and retain a childlike amazement with the world?
  2. What’s the secret to infusing creativity into everything you do?

Speakers

Organizer

Piera Gelardi, Exec Creative Dir & Co-Founder, Refinery29

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