SXSW Interactive 2013

Unlocking Energy Data -- The Green Button

In early 2012, then-U.S. CTO Aneesh Chopra challenged utilities across the country to develop a “Green Button,” that provides detailed customer usage information available for download in a simple, standard format. Utilities answered the call of the White House, committing to give users access to their data. From charts to graphs to widespread energy-based social games, applications educated and motivated consumers to participate in improving energy efficiency.

This session will recount how the administration leveraged the “power of the pulpit” to compel utilities to open data to their customers. And, it will highlight some of the most compelling use cases that have emerged in the new era of open energy data.

Finally, the session will give a vision of the future of open energy data and inspire application developers to participate in creating new, innovative apps to better connect people and their energy usage.

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  1. How was the administration able to motivate utilities to open their databases to their customers (at great expense to the utilities) without spending any public dollars?
  2. What compelling applications and programs emerged from opening energy usage data to customers and application developers?
  3. What are some real-live stories of people who benefitted from their newly opened data?
  4. What is the future of the Green Button and data transparency in the energy industry?
  5. How can application developers leverage energy usage data in their applications?



Justin Segall, Founder & EVP, Simple Energy

Meta Information:

  • Tags: transparency
  • Event: Interactive
  • Format: Dual
  • Track: Government and Civic Engagement
  • Track 2
  • Level: Advanced
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