Everyone Has a Beacon: Now What?
As a proximity-based marketing channel, beacons have cultivated use cases that extend beyond brand messaging. In the event space, these include indoor navigation, streamlined check-in and attendee networking to name a few. Its power, lies in the deep insights marketers can extract from user interactions and the challenge becomes driving participation for a complete view of the attendee journey.
This session explores a new wave in beacon technology that incorporates wearable smart badges on attendees to drive greater opt-in rates and participation. Learn about new capabilities and untapped use cases that are slated to maximize impact - for brands, sponsors and attendees alike.
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- What problems do smart badges solve and what is the impact on show organizers, exhibitors and attendees?
- How can personal beacons take current use cases to the next level?
- What new revenue opportunities exist for show organizers?
- Alexandre Ackermans, Vice-President, Technology, Eventbase Technology Inc.
Anisha Padamshi, Mktg Coord, Eventbase Technology Inc.