SXSW 2017

Science & Social: The Internet’s New Power Couple

We can all finally agree that social is a powerful tool for brands, right? If so, why are we treating it like a traditional media channel? Brands are just scratching the surface with positive results due to the natural amplification of social interactions. Brands will not realize the full potential of social without understanding the 'science.'

This session will cover how brands can reach & acquire customers using both the soft science (anthropology, sociology, etc.) as well as the hard science (machine learning, data etc.).

With both hard and soft science, brands can reach and acquire customers effectively, wherever they may be on social media.

Vote for this session to find out.

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Takeaways

  1. Why brands must understand the 'science of social' to get the most out of their efforts?
  2. What are the differences between the 'soft' science and 'hard' science of social?
  3. How brands can reach and acquire customers using both the soft science (anthropology) as well as the hard science (machine learning)?

Speakers

Organizer

Francisca Fanucchi, Content Dir, Lithium

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