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SXSW 2017

Binge Watching The Future: The Evolution of TV

The rise of mobile video consumption, ‘cord cutting’ and streaming services has led many to claim that TV, as a device in the home, is dead. Despite this, the sales of televisions and connected devices – Apple TV, Roku, and more – increased significantly in 2016, and data shows us that this trend is set to continue into 2017 and beyond.

Join Lee Simpson, Thought Lead at ustwo, as he guides us through an in-depth look at the current state of TV, analyzes some of the challenges it faces as it attempts to stay relevant with evolving audiences and new generations, and presents some concepts for what we believe will be the future vision of TV.

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  1. How will traditional TV stay relevant in the face of evolving technology and new audiences?
  2. What are content consumption behaviors to design for in the future?
  3. Can digital and traditional TV co-exist?



Mai Nguyen, Business Dev, Ustwo

Meta Information:

  • Tags: tv, media, content
  • Event: SXSW
  • Format: Solo
  • Track: Intelligent Future
  • Track 2
  • Level: Intermediate
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