SXSW Interactive 2013

Social Discovery or Online Dating, Who Will Win?

Online dating is a $2 billion industry. There are 14 million singles using mobile dating apps. Yet, the industry has only captured a small percentage of eligible singles. Why? How is social discovery changing the game for singles in the dating world?

The dating industry is failing to address the true needs of its users, as the majority of the industry doesn’t translate into “social.” Although some companies claim to bridge the gap, the user experience is poor. Online dating is broken in its current state. How many possible success stories are being missed due to issues that can be fixed? How many of these issues can be adjusted by implementing the concept of social discovery?

This panel, hosted by leading online and mobile dating expert, Julie Spira, features the CEO of one of the Internet’s first social dating network, a matchmaker, and a flirting expert to address user issues, establish a forum for creating a more intuitive platform, and how to turn naysayers into members.

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  1. What is the main use of "social discovery" - isn't it mainly dating?
  2. What is a better way to find people? Ambient discovery or searching?
  3. How can online dating sites better serve their members? Who are the current winners and losers? MeetMe, Tagged, Badoo, Highlight, Banjo - aren't they just dating sites anyway?
  4. What features could online dating sites utilize to retain their customers?
  5. An overwhelming amount of users access online dating through mobile apps. What do users expect from the mobile component? Does privacy (safety) require anonymity?



Julie Spira, CEO, Cyber-Dating Expert

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Social and Relationships
  • Track 2
  • Level: Intermediate
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