SXSW 2017

Make Data Visualizations. Better.


More than 100 years ago, a young engineer, Willard C. Brinton, published one of the earliest works on data visualization. He argued for the creation of rules to govern the visualization of data, similar to the rules of grammar in written language.

Despite his efforts, many practitioners still fail to use visuals effectively when working with data. I'll review why data visuals are valuable, when they should and shouldn't be used, and provide a few basic guidelines that will transform your visualizations from "errrrm?" to "ooOOOhhh".

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  • Mitchell Daniels, Viget


Mitchell Daniels, Digital Analyst, Viget

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