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SXSW 2017

The Future Of The Agency

Publisher, Platform, Agency—the lines are blurring as companies scramble for brands’ marketing dollars. This panel will explore the evolving marketing landscape as media agencies get creative, publishers become advertisers and platforms exercise their ever increasing power.

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Takeaways

  1. Are we returning to a model where creative and media are combined?
  2. Do agencies and publishers have the opportunity to tap into non-marketing client budgets?
  3. Will publishers like Refinery29 be the agencies of the future?

Speakers

Organizer

Meera Patel, Strategist, Refinery29

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