☰ Sidebar
Voting period for this idea type has passed

SXSW 2017

The Battle for Your Products, Data and Customers

Data competence is now recognized as a critical success factor in modern marketing but brands also have a growing awareness about the issue of who owns the data and the key interaction channels they have with their customers. As the global brand director for Snickers put it recently: "In the past, we, along with other companies, have fallen into the trap of allowing the data and information to be held by third parties." The question isn’t whether consumers will directly engage with branded products digitally using mobile devices, but how quickly all brands will realize that they need to take control of their physical products as digital media and direct channels of engagement with consumers.

Share this idea

Related Media


  1. What is the role of data in product marketing and sales?
  2. Why is it necessary to maintain and own your data instead of putting it into the hands of 3rd party providers?
  3. Does data handling effect consumer engagement?



Seth Bardelas, Head of Enterprise Sales, EVRYTHNG

Meta Information:

  • Tags: data, product, security
  • Event: SXSW
  • Format: Solo
  • Track: Tech Industry
  • Track 2
  • Level: Advanced
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.