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SXSW 2017

Will the Internet Ever Run Out of Space?

How wide is the World Wide Web? Every year, we exponentially increase the amount of stuff we upload to the Internet and there's a cost. The cloud is real. A single Internet data center can waste over 100 million gallons of water a year. Almost 10% of Earth's electricity is allocated to cloud streaming and wireless networks. What are the environmental implications of our Internet addiction? Will wearables wear out the planet? Will cat videos kill actual cats? As leaders in the communications industry, we have the power to help people power down. Join ALMA DDB to find out what our future will be like if we keep up this rate of Internet clutter and if there’s anything we can do about it.

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  1. Do you know what cyber waste is?
  2. What are the geo impacts of our online consumption and sharing?
  3. What happens to digital content after it is no longer relevant?



Michael Sotelo, VP of Digital, Alma DDB

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