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SXSW 2017

Why Engineers Suck at Building Great Products

So many talented engineers fail to commercialize their products. Shame. They follow a pattern of feature-heavy, poorly designed goods that try to solve too many problems. Instead of getting defensive, engineers can approach this issue with an open mind and figure out ways to get past the early adopters. This session will discuss what works to get engineers out of this rut, why the current process is broken, and ways engineers can break bad habits. After all, engineers are problem solvers, and this ticket has been open for too long.

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Related Media

Codame

Additional Supporting Materials

Alligator Zone

Takeaways

  1. What is the development thought process?
  2. What can inspire engineers to think design thinking before code?
  3. What are some well-engineered products that could have been saved with good design thinking?

Speakers

Organizer

Vinit Patil, Creative Dir, Gyro

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