☰ Sidebar
Voting period for this idea type has passed

SXSW 2017

Why Engineers Suck at Building Great Products

So many talented engineers fail to commercialize their products. Shame. They follow a pattern of feature-heavy, poorly designed goods that try to solve too many problems. Instead of getting defensive, engineers can approach this issue with an open mind and figure out ways to get past the early adopters. This session will discuss what works to get engineers out of this rut, why the current process is broken, and ways engineers can break bad habits. After all, engineers are problem solvers, and this ticket has been open for too long.

Share this idea

Related Media


Additional Supporting Materials

Alligator Zone


  1. What is the development thought process?
  2. What can inspire engineers to think design thinking before code?
  3. What are some well-engineered products that could have been saved with good design thinking?



Vinit Patil, Creative Dir, Gyro

Meta Information:

Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.