The Z’s Are Coming!
Move over millennials, most businesses feel like they have a handle on this audience. It’s time to start discovering the next demographic headed our way: Generation Z. The oldest of them are fast approaching 20 and they are the most multicultural on record, over-indexing on Hispanic. They will be the most educated Hispanic generation in the U.S., ever. We need to prepare now for the economic opportunities the Z’s will bring as they begin to come of age in the next decade.
Join ALMA DDB’s research team to learn more about the next buzzword generation and its power.
Additional Supporting Materials
- Marta Insua, Alma DDB
Michelle Headley, SVP Operations, Alma DDB
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