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SXSW 2017

The Z’s Are Coming!

Move over millennials, most businesses feel like they have a handle on this audience. It’s time to start discovering the next demographic headed our way: Generation Z. The oldest of them are fast approaching 20 and they are the most multicultural on record, over-indexing on Hispanic. They will be the most educated Hispanic generation in the U.S., ever. We need to prepare now for the economic opportunities the Z’s will bring as they begin to come of age in the next decade.

Join ALMA DDB’s research team to learn more about the next buzzword generation and its power.

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  1. What are the differences and similarities when looking across generations – Boomers, X’ers, Millennial and Gen Z’ers?
  2. What are the differences between the Gen Z’ers (Non-Hispanic White) and the Gen Zeta’s (US Hispanic – US born)?
  3. Most members belong to low income families. How are they going to fund their college education? Will they be in loan debt for years?



Michelle Headley, SVP Operations, Alma DDB

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