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SXSW 2017

Go BRAND Yourself! Advice From the Pros

This mentor session aims to help artists seeking to create a fully branded package with their music and current career efforts. Topics covered include social media tips to grow an engaged fan base, using exclusivity to form a strong bond with your existing fan base, creating a street team to personally market your brand, understand the power of a musical brand through modern day examples, and other useful information to grow your creative brand.

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  1. How do I create a more engaged social relationship with my current and new fans?
  2. What social media strategies could I incorporate into my social media to gain new fans?
  3. How can I utilize affiliate marketing to further expand my artistic brand reach?



April Benson, Webmaster, Conquer Entertainment

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